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Decisive: How to Make Better Choices in Life and Work by Chip Heath and Dan Heath explores why individuals and organizations often struggle with making sound decisions, and presents a practical framework to overcome common biases. Drawing on decades of research in psychology and business, the authors introduce the WRAP model—Widen your options, Reality-test your assumptions, Attain distance before deciding, and Prepare to be wrong—as a systematic approach to clearer thinking.
| Persian Title | کتاب مهارت تصميم گيري اثر چيپ هيس و دن هيس |
|---|---|
| ISBN | 9786009879311 |
| Genre & Theme | An essential guide to navigating complex decisions and avoiding common cognitive traps |
| Core Concept | Teaches a step-by-step framework for making better, more rational choices in any situation |
| Ağırlık | 450 g |
|---|---|
| Condition | New |
| Product Type | Printed Book |
| Genre | Self-Help |
| Format | Paperback |
| Language | Persian |
| Origin | United States |
| Author | Chip Heath, Dan Heath |
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