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Good to Great examines how mediocre companies can achieve lasting greatness. Based on a five-year research project, Jim Collins and his team identified key principles that separate great companies from the rest, such as Level 5 Leadership, the Hedgehog Concept, and a culture of discipline. The book emphasizes that greatness is not a function of circumstance, but of conscious choice and discipline, and it offers a data-driven framework for leaders seeking to elevate their organizations from good to truly exceptional.
| Persian Title | کتاب از خوب به عالی اثر جیم کالینز |
|---|---|
| ISBN | 978964814039 |
| Genre & Theme | A classic business study on what makes companies transition from good to great |
| Narrative Style | Data‑driven, insightful, and meticulously researched, with clear frameworks |
| Key Appeal | Indispensable for business leaders, managers, and entrepreneurs |
| Ağırlık | 450 g |
|---|---|
| Condition | New |
| Product Type | Printed Book |
| Genre | Business & Marketing |
| Format | Paperback |
| Language | Persian |
| Origin | United States |
| Author | James C. Collins |
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