In the Flow by Boris Groys (Farsi)

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Boris Groys’s In the Flow offers a profound reflection on contemporary culture, art, and philosophy in the digital age. Known for his sharp cultural criticism, Groys explores how art and society are constantly “in the flow” of information, technology, and shifting meanings. He analyzes how digital media transforms our experience of time, space, and identity, challenging traditional boundaries between creator and audience. The book invites readers to consider how modern culture adapts and resists the pressures of constant change and connectivity. With a blend of philosophical insight and accessible prose, In the Flow is essential reading for students and enthusiasts of contemporary art, media theory, and philosophy.