Intrapreneurship Management Concepts Methods and Software by Oliver Yu and Rainer Hasenauer (Farsi)

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Intrapreneurship Management by Oliver Yu and Rainer Hasenauer addresses one of the key challenges of 21st-century organizations: how to foster and manage innovation within existing structures. Combining insights from technology management, innovative marketing, and organizational psychology, the authors provide a comprehensive model for developing and evaluating intrapreneurship. The book introduces practical tools, assessment checklists, and dedicated software to guide organizations in creating, implementing, and measuring innovative projects. Bridging theory and practice, it covers human motivation, team design, innovation marketing, and market and technology readiness, serving managers, intrapreneurs, researchers, consultants, and students seeking to embed innovation as a sustainable part of organizational culture.