Marketing Management Book by Philip Kotler (Farsi)

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"Marketing Management" by Philip Kotler is a seminal textbook that serves as a comprehensive guide to understanding the principles and practices of marketing. Widely used in academic settings and by marketing professionals alike, this book covers a broad range of topics essential for effective marketing management. From strategic planning and market analysis to product development, pricing, distribution, and promotion, Kotler provides readers with a deep understanding of the strategic decisions and tactical approaches necessary to succeed in today's competitive marketplace. Renowned for its clarity, depth, and practical relevance, "Marketing Management" offers real-world examples, case studies, and insights gleaned from decades of research and industry experience.