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Blue Ocean Strategy by W. Chan Kim introduces a transformative approach to business strategy by advocating for the creation of "blue oceans"—untapped market spaces ripe for innovation—rather than battling in overcrowded, competitive "red oceans." Drawing from a decade of research across numerous industries, the book provides tools and frameworks for companies to break away from the competition, generate value through differentiation and cost leadership, and foster sustained growth. It's a strategic blueprint for redefining industry boundaries and making competition irrelevant.
| Persian Title | کتاب استراتژی اقیانوس آبی اثر دبلیو چان کیم و رنه مابورنیا |
|---|---|
| ISBN | 9786227089035 |
| Genre & Theme | A market strategy guide to creating uncontested market space |
| Narrative Style | Analytical and practical, with real-world case studies |
| Ağırlık | 600 g |
|---|---|
| Condition | New |
| Product Type | Printed Book |
| Genre | Business & Marketing |
| Format | Paperback |
| Language | Persian |
| Origin | United States |
| Author | Renée Mauborgne, W. Chan Kim |
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