Transformational Sales Book by Philip Kotler (Farsi)

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"Transformational Sales: Making a Difference with Strategic Customers" by Marian Dingena, Philip Kotler, and Waldemar Pförtsch presents a strategic approach to sales that focuses on building transformative relationships with key customers. In this book, the authors explore how sales professionals can move beyond transactional interactions to become trusted advisors and strategic partners to their clients. Drawing from their expertise in sales, marketing, and business strategy, Dingena, Kotler, and Pförtsch offer insights into the principles and practices of transformational sales. They provide practical guidance on identifying and prioritizing strategic customers, understanding their unique needs and challenges, and co-creating value through customized solutions and services.