Marketing 3.0 Book by Philip Kotler (Farsi)

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"Marketing 3.0" by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler introduces a transformative approach to marketing that goes beyond product-centric and customer-centric strategies to embrace the concept of human-centric marketing. The book argues that in today's interconnected world, businesses need to recognize and respond to the deeper aspirations and values of consumers. Kartajaya, Setiawan, and Kotler propose that Marketing 3.0 entails engaging with customers on a more emotional and spiritual level, aligning brand values with societal and environmental concerns, and fostering meaningful relationships with stakeholders. They advocate for a shift towards creating products, services, and marketing campaigns that not only meet functional needs but also resonate with customers' sense of purpose and belonging.